The product

How Sam actually works.

Sam learns your business, then runs the admin around it. Here's what's under the hood: how it maps your team and jobs, what it catches when work comes in, and what it starts when you ask.

Onboarding

Before Sam does anything,
it learns how you work.

In its first week, Sam builds the same context a good admin hire would, except it reads everything and forgets nothing. Three maps, drawn from your real work, not a template.

01 · Your team

Who owns what, and who decides

Sam maps your org: which person runs which projects, who approves a variation, who to escalate to when something stalls.

  • Project owners and their jobs
  • Who signs off on what
  • Who to chase, and who to tell
02 · Your process

Your stages, not a generic pipeline

Sam learns the stages a job moves through in your business and where each live job sits today, so it knows what "next" means for every one of them.

  • Your real stages, named your way
  • Where each job sits right now
  • What "done" looks like at each step
03 · Your voice

Your tone, your suppliers, your habits

Sam learns how you write, who you buy from, and how you chase, so everything it drafts sounds like you wrote it on a good day.

  • How you word an email
  • Your suppliers and subbies
  • How and when you follow up
Reactivein practice

When work comes at you,
Sam catches it before it slips.

Sam reads emails as they arrive, ranks them by job and urgency, drafts the next step wherever it belongs. You approve, Sam executes.

01 · Emails

Drafts and sends replies from your mailbox

Sam reads incoming emails, understands the project context, and writes a reply for your review. Approve it, Sam sends it from your email. No copy-pasting, no blank-screen staring at 9pm.

Email draftReady to send
Toquotes@stoneandsurface.com.au
SubjectRE: Quote #Q-4821: Marble Benchtops · Approved
We're happy to approve quote #Q-4821 for $14,200 for the Calacatta marble benchtops. Please confirm the 4-week lead time and send through your production schedule. Kind regards

02 · Variations

Catches the money before it disappears

Sam reads emails and conversations for scope changes, creates a variation with an estimated value, and tracks it through quoting, approval, and invoicing. The revenue that used to slip through the cracks now has a system.

🔧Variation detectedNew
ProjectKitchen Retrofit
TitleAdditional structural steel · load-bearing wall
Est. value$4,200
SourceDetected from engineer's email

03 · Follow-ups

Chases subbies when they go quiet

Sam tracks every outbound quote request. When a subbie hasn't responded, Sam drafts a chase email and sets a reminder so it doesn't happen again. The follow-up system your memory can't be.

Follow-up emailReady to send
Tomike@sparkselectrical.com.au
SubjectFollow-up: Switchboard quote · Office Fit-out
Just following up on our quote request from last week for the switchboard relocation. Could you send through pricing when you get a chance? We're locking in trades for next fortnight.
Follow-up reminderScheduled
If no replySam will remind you to chase again on Friday

04 · Updates

Keeps the project schedule and notes in sync

A carpenter confirms he's on for next Friday. Sam logs it in your project schedule and the job's notes in AroFlo. The rest of the crew sees the update without anyone retyping it.

📅Schedule updateAdded
ProjectHenderson Reno
CrewMike's Carpentry · Frame
DateFri 23 May · 7:30am start
SourceMike's confirmation by email
Proactivein practice

When you need work started,
just say HEY Sam.

Quotes late, invoices unraised, the office can't keep up. Ask HEY Sam for a quote, a takeoff, a contract, a sign-off, a client update. Sam drafts it from your job context. You approve, Sam executes.

HEY Sam
Quote Henderson Ave slab, 400m² with reinforcement mesh
Gathering prices from suppliers
Putting your quote together
📋 Henderson Ave · Slab quote
Reinforcement mesh 4×8m (×40)
Supplier · SL82
$2,240
Concrete supply 400m²
Standard rate
$12,000
Slab pour + pump hire
Labour
$4,200
Total$18,440
Ready to send to AroFlo, or adjust any line items?
Sent to AroFlo
Type a message to Sam...
Ask Sam anything

Every document on the job,
one question away.

Sam reads every document the moment it lands, from PDFs and drawings to contracts and scans, and remembers all of it. When a question comes up on site, you don't go digging. You just ask.

Understands meaning, not keywords

Ask about “waterproofing,” Sam finds the line that says “membrane to wet areas.”

Pulls from everywhere at once

Email, Google Drive, OneDrive and SharePoint, in one searchable memory.

Shows its receipts

Every answer comes with its source, so you can check before you act.

What's the tapware allowance on the King William job?
💬Sam's answerFrom your docs
The tapware allowance is $3,800, set as a PC sum covering all wet-area mixers and the kitchen sink set. Anything above that is charged as a variation.
Finishes Schedule · King William St
Page 4, “PC Sums” table
Or ask things like “What did the engineer say about slab thickness?” “Is there a penalty clause for late completion?”
One memory, fed from Email Google Drive OneDrive SharePoint
What every Sam comes with

The basics, plus a few you wouldn't expect

You've seen what Sam does. Here's what comes with every Sam, day one.

Drafts every action. Nothing sends without your approval
Every email and action is logged so you can check what Sam's done
Monthly report with the dollar value of what your Sam found
Your data stays yours. Sam only gets the access you give it
Built for Australian building businesses, residential and commercial
A real person behind it. Email the founder, get a reply
Getting started

How a Sam joins your team

Start with one person. Add the rest of your team when you're ready. Each person plugs their own Sam into their own work.

1

Plug your Sam in

Connect your inbox, your jobs, the tools you already use. Sam reads first. Nothing changes in your workflow yet.

2

Your Sam learns your work

Your jobs, your contacts, your tone, who you chase and when. Sam builds context the way a new admin hire would in their first fortnight.

3

Approve and run

Every draft comes through you. You stay in control from day one, and decide when to bring the rest of the team on.

Footing
Footing dashboard
Footing
Coming soon · Free with Sam

Sam runs deepest on Footing.

Sam works with AroFlo, BuildXact, Xero and the tools you already use. Footing is the open-source job management platform we built ourselves, free with every Sam subscription. It's where Sam has the most reach.

Quote, schedule, invoice, get paid. Sam drives every step.

See Footing

See Sam run on
your actual jobs.

Book a 15-min demo. We'll look at your workflow and show you where Sam would help, for you and every person on your team.

No commitment. No sales deck. Just a conversation about your admin.