The product

How Sam actually works.

Unbilled variations, an inbox you can't keep up with, nights lost to admin. Sam learns your business, then runs the admin around it: what it maps in onboarding, what it catches, what it starts, and what it answers about your jobs. You approve, Sam runs it.

Onboarding

Before Sam does anything,
it learns how you work.

In its first week, Sam builds the same context a good admin hire would, except it reads everything and forgets nothing. Three maps, drawn from your real work, not a template.

01 · Your team

Who owns what, and who decides

Sam maps your org: which person runs which projects, who approves a variation, who to escalate to when something stalls.

  • Project owners and their jobs
  • Who signs off on what
  • Who to chase, and who to tell
02 · Your process

Your stages, not a template

Sam learns the stages your jobs move through and where each one sits today, so it knows what comes next for every one.

  • Your real stages, named your way
  • Where each job sits right now
  • What "done" looks like at each step
03 · Your voice

Your tone, suppliers, habits

Sam learns how you write, who you buy from, and how you chase, so everything it drafts sounds like you wrote it on a good day.

  • How you word an email
  • Your suppliers and subbies
  • How and when you follow up
Project overview

Every job in one place,
and exactly where it stands.

Always know where every job sits. Sam keeps all your projects in one view, each at its real stage, with the latest from your tools on every card. Open one to see the whole job.

Kitchen Retrofit3
On site

Benchtop quote approved by Stone & Surface. Steel variation is waiting on your sign-off.

On track

Updated 2h ago

Office Fit-out
Quoting

Switchboard pricing came back from the sparky. Everything's here to build the quote.

Needs quote

Updated 4h ago

Henderson Slab1
Invoiced

Invoice #1042 sent 21 days ago, still unpaid. Follow-up drafted and ready to send.

At risk

Updated 1d ago

Coastal New Build
Framing

Frame inspection booked Thursday. Truss delivery confirmed for Monday morning.

On track

Updated 30m ago

Bathroom Reno2
Waterproofing

Waterproofing sign-off is overdue. The tiler can't start until it clears.

At risk

Updated 3h ago

Warehouse Extension
Approvals

Council RFI still outstanding. Engineer's amended drawings haven't landed yet.

Blocked

Updated 2d ago

Deck & Pergola
Scheduling

Materials priced at the supplier. Just waiting on the client's colour choice.

On track

Updated 5h ago

Each morningbefore you're on the tools

You start the day knowing
what needs you, and what can wait.

Work keeps moving while you're off the tools. Each morning Sam turns it into one short brief: what happened overnight, and the few things that actually need you today.

00 · Daily brief

One read, and you're across the whole business

No scrolling back through last night's emails to work out what you missed. Sam reads your inbox, calendar and connected tools, ranks what matters, and writes it up like a short report. Open it with your coffee, tick off the few things that need you, and get on with the day.

Today
Monday brief3 to do

Morning Dave. The Henderson slab quote needs sign-off, the sparky confirmed for Monday, and a new variation came in on the Office Fit-out.

Top to-dos

Approve marble benchtop quote · $14,200
Call the building inspector back

New updates

Sparky confirmed for Monday
Through the dayas work lands

Your inbox, but ranked by urgency
and what's actually being asked of you.

Some days bring 20 emails, some bring 100. A few matter, most don't. Sam reads every one against the job it belongs to, tells you what's important and what can wait, then drafts the replies and next steps for you to approve.

01 · Emails

Drafts and sends replies from your mailbox

Sam reads incoming emails, understands the project context, and writes a reply for your review. Approve it, Sam sends it from your email. No copy-pasting, no blank-screen staring at 9pm.

Email draftReady to send
Toquotes@stoneandsurface.com.au
SubjectRE: Quote #Q-4821: Marble Benchtops · Approved
We're happy to approve quote #Q-4821 for $14,200 for the Calacatta marble benchtops. Please confirm the 4-week lead time and send through your production schedule. Kind regards

02 · Variations

Catches the money before it disappears

Sam reads emails and conversations for scope changes, creates a variation with an estimated value, and tracks it through quoting, approval, and invoicing. The revenue that used to slip through the cracks now has a system.

🔧Variation detectedNew
ProjectKitchen Retrofit
TitleAdditional structural steel · load-bearing wall
Est. value$4,200
SourceDetected from engineer's email

03 · Follow-ups

Chases subbies when they go quiet

Sam tracks every outbound quote request. When a subbie hasn't responded, Sam drafts a chase email and sets a reminder so it doesn't happen again. The follow-up system your memory can't be.

Follow-up emailReady to send
Tomike@sparkselectrical.com.au
SubjectFollow-up: Switchboard quote · Office Fit-out
Just following up on our quote request from last week for the switchboard relocation. Could you send through pricing when you get a chance? We're locking in trades for next fortnight.
Follow-up reminderScheduled
If no replySam will remind you to chase again on Friday

04 · Updates

Keeps the project schedule and notes in sync

A carpenter confirms he's on for next Friday. Sam logs it in your project schedule and the job's notes in AroFlo. The rest of the crew sees the update without anyone retyping it.

📅Schedule updateAdded
ProjectHenderson Reno
CrewMike's Carpentry · Frame
DateFri 23 May · 7:30am start
SourceMike's confirmation by email
On demandwhen you need work started

When you need work started,
just say HEY Sam.

Quotes late, invoices unraised, the office can't keep up. Tell HEY Sam to draft a quote, raise an invoice, prep a contract, or send a client update. Sam builds it from your job context, then you approve and Sam executes. This is Sam doing the work.

HEY Sam
Quote Henderson Ave slab, 400m² with reinforcement mesh
Gathering prices from suppliers
Putting your quote together
📋 Henderson Ave · Slab quote
Reinforcement mesh 4×8m (×40)
Supplier · SL82
$2,240
Concrete supply 400m²
Standard rate
$12,000
Slab pour + pump hire
Labour
$4,200
Total$18,440
Ready to send to AroFlo, or adjust any line items?
Sent to AroFlo
Type a message to Sam...
Whenever a question comes up

Every document on the job,
one question away.

Sam reads every document the moment it lands, from PDFs and drawings to contracts and scans, and remembers all of it. When a question comes up on site, you don't go digging. You just ask.

Understands meaning, not keywords

Ask about “waterproofing,” Sam finds the line that says “membrane to wet areas.”

Pulls from everywhere at once

Email, Google Drive, OneDrive and SharePoint, in one searchable memory.

Shows its receipts

Every answer comes with its source, so you can check before you act.

What's the tapware allowance on the King William job?
💬Sam's answerFrom your docs
The tapware allowance is $3,800, set as a PC sum covering all wet-area mixers and the kitchen sink set. Anything above that is charged as a variation.
Finishes Schedule · King William St
Page 4, “PC Sums” table
Or ask things like “What did the engineer say about slab thickness?” “Is there a penalty clause for late completion?”
One memory, fed from Email Google Drive OneDrive SharePoint
What it adds up to

You've seen the how.
Here's what it gets you.

Every part of Sam is here to lift one real cost of running jobs off your shoulders.

01

Get paid for everything you do

Every variation caught, quoted and chased. The revenue that used to leak through the cracks now has a system.

02

Nothing slips

Your morning brief, your ranked inbox and automatic follow-ups mean no client, deadline or order falls through.

03

Your evenings back

The admin is all but done before you touch it. Approve from the couch, not the kitchen table at 9pm.

04

Always know where you stand

Every job, every stage, one view. You never get caught out by "where's that one up to?" again.

05

Look sharp, win more work

Fast, professional replies and quotes go out while the lead is still warm, so more of them turn into jobs.

06

Grow without it falling apart

Your business stops living in your head. Hand off, delegate, and take a day off without it all stopping.

What every Sam comes with

Everything you'd want,
nothing you'd worry about

Sam does a lot, but it never goes off on its own. Here's what comes with every Sam, day one.

Drafts every action. Nothing sends without your approval
Every email and action is logged so you can check what Sam's done
Monthly report with the dollar value of what your Sam found
Your data stays yours. Sam only gets the access you give it
Built for Australian building businesses, residential and commercial
A real person behind it. Email the founder, get a reply
Footing
Footing dashboard
Footing
Coming soon · Free with Sam

Sam runs deepest on Footing.

Sam works with AroFlo, BuildXact, Xero and the tools you already use. Footing is the open-source job management platform we built ourselves, free with every Sam subscription. It's where Sam has the most reach.

Quote, schedule, invoice, get paid. Sam drives every step.

See Footing
Getting started

How a Sam joins your team

Start with one person. Add the rest of your team when you're ready. Each person plugs their own Sam into their own work.

1

Plug your Sam in

Connect your inbox, your jobs, the tools you already use. Sam reads first. Nothing changes in your workflow yet.

2

Your Sam learns your work

Your jobs, your contacts, your tone, who you chase and when. Sam builds context the way a new admin hire would in their first fortnight.

3

Approve and run

Every draft comes through you first. Nothing happens that you didn't sign off on, from your very first day.

See Sam run on
your actual jobs.

Book a 15-min demo. We'll look at your workflow and show you where Sam would help, for you and every person on your team.

No commitment. No sales deck. Just a conversation about your admin.