Works with the tools you've already got.
AroFlo
BuildXact
Microsoft 365
Google Workspace
Xero
But here you are, buried in admin. Sam is an admin hire that works inside your inbox and job tools, catching variations, chasing subbies, and drafting replies for you to approve.
Feed, review, approve, done. That's the product.
Across 3 projects · Updated 2 min ago
Urgent
Today
Marble benchtop quote — $14,200
Sam’s plan
Email Stone & Surface confirming approval
From your mailbox · Draft ready for review
Update budget tracker in Google Sheets
Kitchen Retrofit — Budget Tracker · Row 14
Log approval note in AroFlo
Job #KR-2024 · Supplier approval record
Sam is working
Marble benchtop — approval actions
3 actions across email, Google Sheets, and AroFlo
Email sent to Stone & Surface
Confirmation of $14,200 approval · Sent from your mailbox
Budget tracker updated
Kitchen Retrofit — Google Sheets · Status: Approved, Amount: $14,200
Logging in AroFlo
Adding approval note to Job #KR-2024
All done
Completed in 8 seconds · Next item: Electrician follow-up
Works with the tools you've already got.
AroFlo
BuildXact
Microsoft 365
Google Workspace
Xero
Some of the work goes into your tools. The rest lives in inboxes, spreadsheets, and someone's head. What costs you is the time, attention, and follow-through it takes to run admin across every job, every day.
Variations land over email. Nobody jots them into the register. They get buried in the inbox, forgotten, never invoiced. Revenue disappears.
10–20 actionable emails a day. A phone call interrupts and that quote request sits unanswered for a week. The only safeguard is someone's memory.
You send a quote request. No response. Nobody chases. The job stalls. If there's no structured reminder, the request just dies.
Quotes go out late. Invoices sit unraised. The office burns its day reconciling status across five systems by hand instead of moving the work forward.
Every day, two streams of admin run through your business. The work that comes at you, and the work you have to start. Every bit that slips costs you.
Meet Sam
Sam reads what's happening across your jobs and drafts the admin you'd normally do yourself. You review, approve, Sam executes. Every day.
Sam connects to your inbox, your job software, your spreadsheets. Reads what's there. Nothing migrates, nothing changes for your team.
Emails, variations, follow-ups, quotes, invoices, scheduling. Sam prepares the work. Nothing sends, logs, or updates without your approval.
One pair of eyes across every job, every system, every person. Catches what would otherwise slip before it costs you.
Open Sam and see what needs your attention. Emails to reply to, variations to log, follow-ups to chase, all drafted for you. Or ask Sam directly to draft a quote, write an update, chase a payment. You approve before anything sends.
On your laptop. On your phone. Same Sam, no install.
Sam knows your team and your process: who owns which projects, where each job sits, and the stages it moves through. Not a generic pipeline, yours. So nothing stalls between the people who have to move it.
Sam moves each job to its next stage, and tells the right person the moment it needs them.
Sam isn't one shared assistant for the whole business. Each Sam plugs into one person's personal email, their calendar, the jobs on their plate. The personal admin assistant they've been needing. Two of you, two Sams. Thirty of you, thirty Sams.
The builder / owner
Time you'd rather spend on the build.
The office admin / manager
The proactive work that never ends, handled.
The project manager
Multiple jobs in motion, nothing falls through.
The maths
One $5,000 variation caught. Sam pays for itself for the year.
No. Sam plugs into the tools you're already using: AroFlo, BuildXact, Microsoft 365, Google Workspace, Xero. Nothing to migrate, no retraining. And if you don't have a job management platform yet (or want a free one), Footing comes free with every Sam subscription.
Those are systems of record. They store your jobs, quotes, and invoices, when you remember to log them. In reality most of the work lives in email, spreadsheets, drive, and someone's memory. Sam works with the data where it actually lives, not where it's supposed to be. It reads your inbox, drafts replies, updates the spreadsheets, chases subbies, and keeps the job software in sync. They hold the data; Sam does the coordination.
No. Never. Sam drafts everything and waits. Nothing gets sent, updated, or logged without you tapping approve. Every action is logged, every approval is yours. If that ever changes, you'll be the one to change it.
No. Days, not months. Connect your email and tools, Sam starts building project context immediately. No data migration, no manual setup, no retraining your team. You'll see drafts the first week.
Gmail, Outlook, Google Sheets, Excel, AroFlo, Xero, and Google Drive. More integrations are added based on what our pilot builders use. Sam also pairs with Footing, our open-source job management platform, included free with every Sam subscription.
Sam works fine with AroFlo, BuildXact, Xero, and the tools you've got. But those platforms have their own limits on what an outside system can touch. On Footing, Sam runs the whole job: quoting, scheduling, invoicing, getting paid. No third-party platform sitting between Sam and the work. Footing is open-source and comes free with every Sam subscription when it launches. Not required. There if you want it.
All of you, in different ways. Builders log variations and chase trades on the go. Office managers keep emails, spreadsheets, and AroFlo in sync from the desk. Directors and project leads spot blockers before they cost a day on site. Same Sam, different jobs.
A fraction of what a part-time admin costs, scaled to your team size and active projects. Book a 15-min demo and we'll talk through what makes sense for you. No obligation.
Yes. Scoped permissions, short-lived credentials, full audit logging. Every action is recorded. Your data stays in your region.
Always. Email Kosta directly at kosta@folkware.com.au. No assistant, no chatbot. You'll hear back from the founder.
There are plenty of tools for construction. You've probably got five of them. And things still slip through the cracks.
We spoke to builders who spend half their day on admin. Not because they're disorganised, but because the work is fragmented across five different systems and nobody's watching all of them at once.
Sam isn't another piece of construction software. It's a personal admin hire for every person on your team, at a fraction of the cost.
Sam doesn't replace your tools. Every Sam plugs into your inbox, your jobs, and the systems you already use, and runs the coordination work that currently depends on your memory. You review and approve. Sam handles the rest.
Got a question, a worry, or a workflow we haven't thought of? Email me directly at kosta@folkware.com.au. No assistant, no chatbot, no support queue. I read every one and I write back.
Kosta Canatselis, kosta@folkware.com.au
Founder of Folkware, makers of Sam
Book a 15-min demo. We'll look at your workflow and show you where Sam would help, for you and every person on your team.
No commitment. No sales deck. Just a conversation about your admin.